Press and Media

AudienceProject makes its entry into the UK market

UK brands, agencies and publishers will now get the opportunity to truly measure their digital media activities, ensuring that what is being paid for is what is being delivered. Every time, and based on real-time and real people data.

Based on a proprietary tech stack and more than 1.5 million panelists worldwide, AudienceProject has carved out a unique position; acting as an independent party in the digital advertising industry, helping clients target and verify audiences against highly robust, proprietary, people-based data.

Leading the UK team will be Martyn Bentley, former Managing Director EMEA at Prohaska Consulting, and before that Regional VP at Rubicon Project.

Martyn brings a wealth of ‘traditional’ media, data and programmatic expertise to the company, where his role is to establish and scale the UK operation. AudienceProject already has significant partnerships in the UK including Johnston Press, Newsquest and also on the buy-side with key agency players.

Of the opportunity ahead, Martyn says, “I am very excited to lead the charge in the UK at this crucial time for the industry. Calls for transparency, audience understanding and quality have never been louder from publishers, agencies and marketers alike. And as more media channels are becoming addressable, AudienceProject is uniquely placed to empower the ecosystem to fulfil its potential through use of people-based data”

AudienceProject opens its London office on 1 March.