Press and Media

AudienceProject opens new office in Berlin

The globally active digital market research company AudienceProject is strengthening its business in Germany with immediate effect and is opening a new branch in Berlin. Sedat Polat takes over the management of the Berlin office and responsibility for the German business. The experienced technology expert comes from Zalando’s targeting specialist nugg.ad, where he most recently held the position of Managing Director.

Polat will advise clients in the areas of targeting, target group management, data management and campaign control. Right from the start, AudienceProject has achieved a reach of at least 76 percent of all unique users in Germany with newly acquired publisher customers (according to AGOF digital facts 09/2019). AudienceProject is currently under confidentiality agreements with the participating publishers.

“As a full-service provider in the areas of targeting, data development and audience measurement, we support publishers in refining their digital target group offerings with first-hand data collection. Publishers should derive the greatest possible benefit from their inventory and be able to provide the advertising market with transparent and high-quality alternatives in competition with the large data platforms,” says Sedat Polat, Country Director Germany at AudienceProject.

Polat reports to Henrik Lauritzen, CEO of AudienceProject. “We are delighted to have Sedat Polat on board, a proven expert in technology-based market research and audience development. With his holistic understanding of the data business, Sedat has already won renowned publishers for AudienceProject in Germany. Sedat will use his expertise to further expand his relationships with market partners in Germany,” says Lauritzen.

AudienceProject is a technology-based full-service market research company headquartered in Copenhagen. The company helps publishers, agencies and advertisers to identify and refine target groups using intelligent algorithms and market research, to achieve a high qualitative reach in audiences and to measure campaign success using defined customer key figures.