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AudienceProject partners with Lotame
Through a new integration between the marketing technology company AudienceProject and leading independent data management platform, Lotame, high quality data from AudienceProject becomes available for Lotame’s Nordic clients. The integration enables Lotame’s clients to target desired segments to optimize media buying, reduce wastage and lower contact price.
AudienceProject’s segments are based on more than 180 million profiled device cookies and include a wide range of socio-demographic segments based on affinity as well as intent, ownership, lifestyle and family life cycle segments.
With the largest amount of targeting data and more than 1 million active research panelists in the Nordics, AudienceProject has by far the largest panel in the region. This position, combined with the ability to transparently document precision and reach, has been crucial for Lotame when choosing AudienceProject as data provider for their DMP.
“By offering AudienceProject data inside Lotame’s DMP, we further improve access to a valuable source of high-quality data across the Nordics,” says Chris Hogg, Managing Director for Lotame EMEA.
For AudienceProject, Lotame’s position as one of the world’s leading data management platforms – the company was even recently named Global DMP of the Year by ABBI – made an integration with Lotame’s DMP an obvious choice.
“Lotame has one of the world’s leading DMPs and an ambition to help companies use quality data to build stronger connections with their consumers. This corresponds very well with our commitment to make the complex world of online audiences simpler and more effective”, says Peter Østrem, Head of Commercial Data at AudienceProject.
And Peter Østrem continues:
“Lotame has a sophisticated platform helping clients deliver more relevant and personalized experiences across screens and devices, and we are excited that we can now offer Lotame’s clients the opportunity to target our market leading segments, creating a more complete solution.”
Initially, AudienceProject’s data is available in Lotame’s DMP for clients in Denmark, Sweden, Norway and Finland enabling targeting against AudienceProject’s segments.