Press and Media

AudienceProject selected as Finalist for the 2017 Red Herring Top 100 Europe Award

In just few years, the marketing technology company AudienceProject has evolved into the market leader in campaign audience measurement, brand lifts surveys and data targeting in the Nordic region. This is now being recognised by the global media company Red Herring.

The Red Herring team has selected the most innovative companies from across Europe. The nominees are evaluated on 20 main quantitative and qualitative criteria, which include disruptive impact, market footprint, proof of concept, financial performance, technology innovation, social value, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

“This year was rewarding, beyond all expectations” said Alex Vieux, publisher and CEO of Red Herring. “There are many great companies generating really innovative and disruptive products in Europe. We had a very difficult time narrowing the pool and selecting the finalists. AudienceProject shows great promise and therefore deserves to be among the finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2017 crop will grow into some amazing companies that are sure to make an impact.”

Finalists for the 2017 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the months leading up to the announcement, Red Herring reviewed over 1200 companies in the telecommunications, security, cloud, software, hardware, biotech, mobile and other industries that completed their submissions to qualify for the award.

Jacob Lachmann, CEO at AudienceProject, says: “For more than two decades, Red Herring has honoured the most innovative tech companies in Europe. We are very excited to be selected as a finalist for their Top 100 Europe Award and we see the qualification to the final round as a true testimony to our position in the market.”

The Top 100 winners will be announced at the Red Herring Europe Forum in Amsterdam the 26th of April.