Press and Media

Experienced industry leader joins AudienceProject: Paul Barnard appointed as UK Managing Director

Press release, London, UK, 9 October 2023: AudienceProject, a leading provider of audience measurement solutions, appoints Paul Barnard as Managing Director for the UK.

With this strategic move, Paul Barnard will work closely with AudienceProject’s Commercial Director in the UK, Martyn Bentley, to accelerate the growth of AudienceProject’s business in the UK by supporting its growing number of clients with an increasing demand for independent and comprehensive cross-media measurement.

Paul Barnard, a seasoned leader with over two decades of experience in the advertising industry, joins AudienceProject from Nielsen. With a proven track record of success and expertise in SaaS, data-driven marketing, audience targeting and digital advertising, Paul will be pivotal in driving innovation and growth for AudienceProject in the UK.

“I am thrilled to join AudienceProject,” said Paul Barnard. “AudienceProject is at the forefront of technology, delivering a highly innovative platform that generates business value for both media buyers and sellers. I look forward to helping our clients get the most value from their advertising spend and inventory with our leading measurement SaaS platform.”

Over the past five years, AudienceProject has built a strong presence in the UK market, serving esteemed clients like Boots and Haleon. With Paul Barnard’s leadership, AudienceProject is poised for the next expansion phase.

“We are excited to welcome Paul to the team and have full confidence in his expertise and leadership,” said Thomas Gregers Honoré, CEO of AudienceProject. “This appointment marks the next chapter of our UK journey, where we aim to empower even more partners to make confident marketing decisions based on cross-media measurement.”

AudienceProject currently offers its measurement solutions in the UK, Germany, France, and the Nordics and plans to enter more European markets in the coming year.