Press and Media

Rocket Fuel chooses AudienceProject as Nordic data partner

Rocket Fuel has for years been one of the leading international marketing technology companies with clients among both major brands and independent agencies. Based on more than a million panelists, AudienceProject is known as the leading provider of digital campaign validation and data targeting in the Nordics, and that position was crucial for Rocket Fuel when they were looking for a Nordic data partner.

Jez Fawcett, Head of International Product at Rocket Fuel Inc., says, “It was important for us to find a partner with a proven track record in the industry and AudienceProject is definitely a proven asset in validation and targeting.”

But just as essential for the partnership is the core capabilities of the AudienceProject tools.

“With the services from AudienceProject we get audience analytics based on real people, delivered in real time. It will allow our clients to optimize their campaigns on the fly right from the start of the campaign until the post campaign analysis. Also, with their unparalleled reach they will bring an unique offer to our customers when it comes to data targeting,” says Jez Fawcett.

For AudienceProject the international scale of Rocket Fuel was key for the decision.

“Rocket Fuel is well established among the DSP’s and DMP’s and has continuously been able to define the development of data-driven marketing by optimising programmatic marketing. This fits well with our own constant focus on making the complex marketing stack simple,” says Jacob Lachmann, CEO at AudienceProject.

From September, targeting on the more than 40 million Nordic profiles is accessible from Rocket Fuel’s platforms. Later, more countries will be added.