See the bigger picture. Know where to optimise.
Get a holistic view of your ad performance across channels, formats and devices. See de-duplicated audience reach, frequency and composition, evaluate campaign outcomes and plan for maximum ROI.
Audiences consume content in an increasingly fragmented fashion across multiple devices and channels. The growing lack of independent, continuous and standardised measurement along with the imposing 3rd party cookie-death makes it increasingly difficult for advertisers to determine how and where their advertising budgets are spent most effectively.
AudienceProject is an independent audience measurement platform with everything you need to create effective multichannel campaigns. Here’s how it works:
Get a continuous, holistic view of your ad performance across channels, formats and devices – know who see your ads how often and make in-flight optimisations
Cross Media Reports
Build on top of AudienceReport and get a deeper understanding on campaign execution and how much you actually paid to reach your target group on different channels
Brand & Sales Lifts
Go beyond audience reach and frequency and know if your campaigns had an effect on brand awareness, purchase intent and preference, as well as online or offline sales.
Get a single source of truth. Make the most of your ad spend or inventory.
Maximise ad spend ROI. Measure and evaluate your advertising across media, channels and platforms and make more informed decisions.
Strengthen your role as a trusted advisor by maximising your client’s ad spend ROI across media, channels and platforms.
Stand out in a crowded space. Discover hidden audience insights and show advertisers the true effect of advertising across your media.