See the bigger picture. Know where to optimise.

Get a holistic view of your ad performance across channels, formats and devices. See de-duplicated audience reach, frequency and composition, evaluate campaign outcomes and plan for maximum ROI.

The challenge

The challenge

Audiences consume content in an increasingly fragmented fashion across multiple devices and channels. The growing lack of independent, continuous and standardised measurement along with the imposing 3rd party cookie-death makes it increasingly difficult for advertisers to determine how and where their advertising budgets are spent most effectively.

Our solution

AudienceProject is an independent audience measurement platform with everything you need to create effective multichannel campaigns. Here’s how it works:

AudienceReport

Get a continuous, holistic view of your ad performance across channels, formats and devices – know who see your ads how often and make in-flight optimisations

Holistic dashboard

See the bigger picture. AudienceReport makes it easy to compare ad performance across channels, including display, Social Media, Video, CTV, Addressable TV and even linear TV.

Coherent industry metrics

Compare apples to apples. See reach, frequency, hitrate, reach in target group, viewability and TRP’s across channels, formats and devices.

De-duplicated reach and frequency

Reduce impression wastage and avoid exhausting your audience by over-targeting them. Know how many were exposed to your ads and how often across channels, formats and devices.

Measure any audience

Make sure you’re reaching the right people. Define audiences based on sociodemographics, interests, purchase intent and even your own custom data.

Automated, tag-less tracking

AudienceReport measures your existing campaigns automatically via always-on integrations to walled gardens and adservers while still supporting manual tag-based tracking, allowing measurement to be done at a marginal cost.

Event funnels

Get useful event funnels for both display and video formats, showing if your target group saw your ads and how engaged they were by them. This can help you optimise creative messaging and media-mix.

Measure across TV and digital

Get de-duplicated measurement across Linear TV and Digital via our integration with TechEdge (AxM).

API first platform

All data can be extracted from a thoroughly documented API allowing you to build custom reporting on top of AudienceReport.

Easy collaboration and export

Collaborate with internal as well as external stakeholders (e.g. a media agency) directly in the interface or simply export your reports to PDF, Powerpoint and Excel formats.

→ Get started

Cross Media Reports

Build on top of AudienceReport and get a deeper understanding on campaign execution and how much you actually paid to reach your target group on different channels

See how different channels contribute

Get a deep analysis of the campaign pressure across different channels and how each of them contributed in regards to impressions, frequency and Target Rating Points.

Get a granular cost analysis

Get insights into media efficiency and know which channels were most cost-effective at reaching the target group. Get an overview with nominal vs effective CPM per channel.

Plan for better media investments

By looking at overall campaign pressure combined with cost, you get a much better understanding on how to reach your key audiences most cost-efficiently.

→ Get started

Brand & Sales Lifts

Go beyond audience reach and frequency and know if your campaigns had an effect on brand awareness, purchase intent and preference, as well as online or offline sales.

Measure the metrics that matter to you

Understand the impact of your cross-channel marketing on key brand metrics like awareness, consideration and preference as well as actual effects on your online or offline sales.

See the real return on ad spend

By combining brand and sales lift studies with your advertising spend, we can give you a better understanding of actual return on ad spend across different channels and buying strategies.

Understand effect in any audience

Know if your campaign had an effect on your key audiences. Target groups can be based on a multitude of attributes like sociodemographics, purchase intent, interests and even your own customer data.

→ Get started

Be ready for a cookieless future

Next-generation cookieless audience measurement

Be ready for a cookieless future

Next-generation cookieless audience measurement

AudienceProject is a new kind of audience measurement platform built from the ground up by people equally passionate about market research and bleeding-edge technology. See how we make cross-media measurement cookieless, reliable and privacy-safe.

→ Learn about our technology

Get started

Get a single source of truth. Make the most of your ad spend or inventory.

For advertisers

Maximise ad spend ROI. Measure and evaluate your advertising across media, channels and platforms and make more informed decisions.

For agencies

Strengthen your role as a trusted advisor by maximising your client’s ad spend ROI across media, channels and platforms.

For publishers

Stand out in a crowded space. Discover hidden audience insights and show advertisers the true effect of advertising across your media.

Cases

All cases

See how smart companies are utilising each part of the AudienceProject platform to build a better business:

Agency

Finecast measuring de-duplicated reach and frequency across addressable and linear TV

Measuring de-duplicated reach and frequency across addressable and linear TV

Publisher

Full Reach targeting

Top German sales house increased the share of impressions with audience data available for advertisers by 50%

Agency

Cookie-less effect measurement

How Orchestra measured true effect without third-party cookies

Publisher

Dailymotion measuring brand lift effect of video ads

Measuring the brand lift effect for an automotive brand's video ad

Kia Denmark extends net reach in target audience with redistributed ad budget →

Telia increases reach efficiency by 20% with redistributed ad budget →

Lidl Sweden uses cross-media brand lift measurement to uncover ways to improve its total brand impact →

See the bigger picture. Know where to optimise.

The challenge

The challenge

Our solution

AudienceReport

Cross Media Reports

Brand & Sales Lifts

AudienceReport

Holistic dashboard

Coherent industry metrics

De-duplicated reach and frequency

Measure any audience

Automated, tag-less tracking

Event funnels

Measure across TV and digital

API first platform

Easy collaboration and export

Cross Media Reports

See how different channels contribute

Get a granular cost analysis

Plan for better media investments

Brand & Sales Lifts

Measure the metrics that matter to you

See the real return on ad spend

Understand effect in any audience

Next-generation cookieless audience measurement

Next-generation cookieless audience measurement

Get a single source of truth. Make the most of your ad spend or inventory.

For advertisers

For agencies

For publishers

Cases

Finecast measuring de-duplicated reach and frequency across addressable and linear TV

Full Reach targeting

Cookie-less effect measurement

Dailymotion measuring brand lift effect of video ads

See the bigger picture. Know where to optimise.

The challenge

The challenge

Our solution

AudienceReport

Cross Media Reports

Brand & Sales Lifts

AudienceReport

Holistic dashboard

Coherent industry metrics

De-duplicated reach and frequency

Measure any audience

Automated, tag-less tracking

Event funnels

Measure across TV and digital

API first platform

Easy collaboration and export

Cross Media Reports

See how different channels contribute

Get a granular cost analysis

Plan for better media investments

Brand & Sales Lifts

Measure the metrics that matter to you

See the real return on ad spend

Understand effect in any audience

Next-generation cookieless audience measurement

Next-generation cookieless audience measurement

Get a single source of truth. Make the most of your ad spend or inventory.

For advertisers

For agencies

For publishers

Cases

Finecast measuring de-duplicated reach and frequency across addressable and linear TV

Full Reach targeting

Cookie-less effect measurement

Dailymotion measuring brand lift effect of video ads

Welcome aboard, !

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