Get a holistic view of your ad performance across channels, formats and devices. See de-duplicated audience reach, frequency and composition, evaluate campaign outcomes and plan for maximum ROI.
Audiences consume content in an increasingly fragmented fashion across multiple devices and channels. The growing lack of independent, continuous and standardised measurement along with the imposing 3rd party cookie-death makes it increasingly difficult for advertisers to determine how and where their advertising budgets are spent most effectively.
AudienceProject is an independent audience measurement platform with everything you need to create effective multichannel campaigns. Here’s how it works:
Continuous campaign measurement and planning →
Cross Media Reports
Campaign cost insights and recommendations →
Brand & Sales Lifts
Campaign outcome evaluation →
Get a continuous, holistic view of your ad performance across channels, formats and devices – know who see your ads how often and make in-flight optimisations
See the bigger picture. AudienceReport makes it easy to compare ad performance across channels, including display, Social Media, Video, CTV, Addressable TV and even linear TV.
Coherent industry metrics
Compare apples to apples. See reach, frequency, hitrate, reach in target group, viewability and TRP’s across channels, formats and devices.
De-duplicated reach and frequency
Reduce impression wastage and avoid exhausting your audience by over-targeting them. Know how many were exposed to your ads and how often across channels, formats and devices.
Measure any audience
Make sure you’re reaching the right people. Define audiences based on sociodemographics, interests, purchase intent and even your own custom data.
Automated, tag-less tracking
AudienceReport measures your existing campaigns automatically via always-on integrations to walled gardens and adservers while still supporting manual tag-based tracking, allowing measurement to be done at a marginal cost.
Get useful event funnels for both display and video formats, showing if your target group saw your ads and how engaged they were by them. This can help you optimise creative messaging and media-mix.
Measure across TV and digital
Get de-duplicated measurement across Linear TV and Digital via our integration with TechEdge (AxM).
API first platform
All data can be extracted from a thoroughly documented API allowing you to build custom reporting on top of AudienceReport.
Easy collaboration and export
Collaborate with internal as well as external stakeholders (e.g. a media agency) directly in the interface or simply export your reports to PDF, Powerpoint and Excel formats.
AudienceProject is a new kind of audience measurement platform built from the ground up by people equally passionate about market research and bleeding-edge technology. See how we make cross-media measurement cookieless, reliable and privacy-safe.