Multiple inputs are collected
For every impression tracked, we collect more than just traditional device identifiers like cookies and domain specific user ID’s. Contextual content, direct integration data, geo-location, time, device, browser and other factors can also help us determine which type of person was exposed to an ad.
Best suited methodology is chosen
Depending on the information available (identifier or not), our platform automatically applies the methodology and technology best suited to provide an accurate profile for each impression, thus constituting a ‘best of both worlds’ solution.