AudienceProject to provide high precision campaign data for Krak Media Group
In an effort to provide high precision data targeting on premium online ad sales, Krak Media Group, part of Eniro Danmark, has partnered with a proven data partner in AudienceProject. Based around search and directory services Eniro has the capabilities to provide intent audiences. But with data profiles from AudienceProject Krak Media Group will now also make demographic audiences available across their partner network in Denmark. Apart from Eniro’s owned domains the network also includes Boligsiden.dk, Biltorvet.dk, and Rejseplanen.dk among other websites spanning a total audience of more than 3 mio. users.
AudienceProject is a trusted provider of data and audience validation for companies like Google, Facebook, and the major Nordic agencies which has been crucial to Krak Media Group when selecting their data partner.
“There are a lot of companies providing data. What sets AudienceProject apart is three things. First of all they have a high standard when it comes to precision in their campaigns, secondly they provide a wide reach in many segments and finally and last but not least AudienceProject has a proven validation tool, which is being used widely in the online industry. This will give us an even better understanding of how well our campaigns are performing or if we need to change things on the fly,” says Astrid Thusgaard-Madsen, Head of Partnerships at Krak Media Group.
All this summed up gives Krak Media Group an edge against other direct premium deals as well as against programmatic.
“With the data from AudienceProject, we will be able to minimize waste on our clients’ campaigns and thus make the effective audience contact price lower than what is possible through other distribution platforms,” says Astrid Thusgaard-Madsen.
Krak Media Group has started building data on their own websites, and already offers targeting campaigns to clients through the quick build up with AudienceProject.
For AudienceProject the partnership with Krak Media Group is a testament to the capabilities of the AudienceProject data.
“We believe in providing big scale, actionable data, which enable publishers and networks to achieve a significantly better reach and precision, compared to publishers trying to build their own audience. This allows a large publisher like Eniro to stay competitive on the digital advertising market against the even bigger global tech companies,” says Jacob Lachmann, CEO at AudienceProject.
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AudienceProject has its roots in market research, technology and large scale data. It helps brands, agencies, publishers and e-commerce companies identify, target and validate audiences. The products range from audience planning, validation and targeting on socio-demographics as well as other variables.
About Krak Media Group
Krak Media Group is the biggest online advertising network in Denmark, offering targeted banner ads and other types of display advertising towards more than 2.8 mio monthly users. Krak Media Group is owned by Eniro Danmark A/S, and besides Eniro’s own sites, the display network consists of a selection of partnersites, among these Rejseplanen, Boligsiden, Biltorvet, and Alletiders Kogebog. Inventory in the network is sold through direct sales to media agencies and advertisers, as well as through automatic channels.
About Eniro AB
Eniro AB is a leading search company for individuals and businesses in the Nordic region. With quality-assured content and an unrivalled user experience Eniro inspires local discoveries and makes local communities thrive. Eniro’s content is available through internet and mobile services, printed directories, directory assistance and SMS services. Eniro Group has about 1,900 employees and operations in Sweden, Norway, Denmark, Finland and Poland. The company is listed on Nasdaq OMX Stockholm [ENRO] and headquartered in Stockholm. More on Eniro at enirogroup.com.
Head of Marketing and Communication