AudienceReport is a powerful audience measurement tool, that helps you plan and optimize campaigns in real time so you can reach the intended audience and reduce media spend. Based on 1+ mio online panelists – carefully weighed to match the online population – you can get a socio-demographic profile for even small campaigns. The system also enables you to export customized reports in Excel, PowerPoint and PDF, giving you visual and thorough ready-to-use presentation material.
EngagementReport uses knowledge gathered in AudienceReport to set up in-depth studies about exactly that – the effects of your campaign. In close collaboration with our research team, the study is set up to meet your needs and the highest standards. EngagementReport gives you detailed information about brand awareness, brand lifts and ad recall.
Depending on your target group, you can choose different demographic characteristics in our Key Value Store. This enables us to target in real time, on any device, with up to 90 % accuracy and without compromising privacy. AudienceData interfaces with relevant ad servers, CMS and programmatic technologies.
UserReport is at the core of our ecosystem, and consists of two different tools – a Survey and a Feedback Forum. Together, they enable you to collect knowledge about your website audience. The Survey is fully customizable, available in 60+ languages and can be used for measuring website usability and gathering visitor demographics. The Feedback Forum lets you gather ideas and feedback directly from your visitors.