Our new study on ad blocking in the Nordics is good news for the media industry. Ad blocking is on the decline! Or at least it is in Denmark. However, ad blocking is still very much a problem for the rest of the Nordic countries, showing a slight increase in Sweden and substantial growth in Norway.

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AudienceProject_Study_App_and_Social_Media_Usage_2020
Insights 2020
App & social media usage
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Insights 2020
Attitude towards advertising and use of ad blocking
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Insights 2020
Media consumption behaviour before and during COVID-19
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Insights 2020
Music streaming, podcast & radio
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