App & social media usage
Not only is Facebook usage decreasing across the US, UK, Germany and Nordics. Also, the perception of the social media as a must-use platform has declined significantly in almost all countries, from the US and UK to Germany and the Nordics, where Facebook’s popularity has seen a substantial drop. To make matters worse, up to one-third of Facebook’s existing users have considered stopping using the social media platform altogether. Download the insights study and learn more.
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