In a new study looking into the current state of device usage, we see that the computer penetration keeps decreasing as more and more people are sacrificing their personal computers in favour of other devices. The smartphone penetration is now close to full saturation, and newer devices such as the smart TV, smartwatch and smart speaker continue their rise in popularity. Read our insight study to learn more.

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Insights 2022
Linear TV and streaming
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Insights 2020
Traditional TV and streaming
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AudienceProject_Study_App_and_Social_Media_Usage_2020
Insights 2020
App & social media usage
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Insights 2020
Attitude towards advertising and use of ad blocking
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