In a new study looking into the current state of device usage, we see that the computer penetration keeps decreasing as more and more people are sacrificing their personal computers in favour of other devices. The smartphone penetration is now close to full saturation, and newer devices such as the smart TV, smartwatch and smart speaker continue their rise in popularity. Read our insight study to learn more.

More insight studies

All insight studies

Knowledge is power. Our insight studies are filled with truth-revealing facts and fun discoveries.

AudienceProject_Study_App_and_Social_Media_Usage_2020
Insights 2020
App & social media usage
Get the study
Insights 2020
Attitude towards advertising and use of ad blocking
Get the study
Insights 2020
Media consumption behaviour before and during COVID-19
Get the study
Insights 2020
Music streaming, podcast & radio
Get the study