In a new study looking into media consumption behaviour before and during COVID-19, we see that the use of TikTok has exploded with up to one-third of 15-25-year-olds now using the social media newcomer. At the same time, we see that online news sites and TV have consolidated their position as primary sources of news, while social media loses importance as a news source. Read our insight study to learn more.

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Insights 2022
Linear TV and streaming
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Insights 2020
Traditional TV and streaming
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AudienceProject_Study_App_and_Social_Media_Usage_2020
Insights 2020
App & social media usage
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Insights 2020
Attitude towards advertising and use of ad blocking
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