When the San Fransisco 49’ers and the Kansas City Chiefs met at the Hard Rock Stadium in Miami for Super Bowl LIV, it was not only the return of one of the world’s biggest sports events. It was also the return of one of the world’s biggest events in the media industry; the Super Bowl commercials. While people are looking forward to the final of the NFL season, they are also very much looking forward to the commercials being aired during the game, which have become a big part of the entire show. Download the study and learn more about people’s attitude towards Super Bowl commercials.

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