The changing media world challenges marketers’ ability to plan and measure cross-media campaigns. Media consumption behaviour has changed dramatically and become more fragmented than ever, while new privacy regulations and browser initiatives have evolved.
This is why we have introduced a new generation of our cross-media audience measurement platform, AudienceReport, helping advertisers and agencies navigate these changes and assess the performance of their media investments – independently of third-party cookies.
Join our CEO Henrik Lauritzen and Head of Customer Success Amalie Schjønning in this webinar and learn why cross-media audience measurement is the foundation for creating effective multichannel campaigns. Also, you will get an introduction to the new AudienceReport and learn how it helps you reach and engage target audiences most effectively.
The webinar is free to attend for anyone interested and will last approximately 45 minutes. The webinar will be relevant for marketers, who want to learn how to better allocate advertising budgets based on audience insights.
When challenges meet innovation
An interview with Henrik Lauritzen outlining the current media landscape and the vision behind the new version of AudienceReport.
The new version of AudienceReport
A tour of the platform by Amalie Schjønning, introducing the core features and updates of the platform
AudienceProject is a technology-based market research company founded in Denmark and operational worldwide that helps advertisers and agencies get the most value from their advertising spend. Learn more
The webinar is all done, but worry not, you can watch the replay here