The new AudienceReport: The future of cross-media audience measurement
With a unified, holistic dashboard, advertisers and agencies can now finally compare ad performance across channels to see which ones reach and engage their target audience most effectively – independently of third-party cookies and in a privacy-safe manner.
Audiences consume content in an increasingly fragmented fashion across multiple devices and channels. The growing lack of independent, continuous and standardised measurement along with the imposing third-party cookie death makes it increasingly difficult for advertisers and agencies to determine how and where their advertising budgets are spent most effectively.
See the bigger picture and know where to optimise with a single source of truth
AudienceReport gathers your campaign activity from different channels into one holistic view – allowing you to see how everything adds up and compares in terms of reaching and engaging your target audience. This makes it easier to allocate your ad budget for maximum ROI.
Holistic view of campaign performance
Compare apples to apples. Know who actually sees your ads and understand audience reach, frequency and composition across display, social media, video, CTV and linear TV.
De-duplicated reach and frequency
Avoid exhausting your audience by over-targeting them. Know how many actually saw your campaign and how often with de-duplicated reach and frequency across channels, formats and devices.
Cookieless and privacy-safe
The new AudienceReport is future-ready, cookieless and based on reliable methodologies and technology. With privacy measures built into its core, you can measure with ease of mind even after the imposing cookie death.
Automated tag-less tracking
AudienceReport measures your existing campaigns automatically via always-on integrations to walled gardens and ad servers while still supporting manual tag-based tracking, allowing measurement to be done at a marginal cost.
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AudienceReport is a key part of the AudienceProject platform that also comes with our Cross Media Reports as well as Brand- and Sales Lift studies, allowing you to analyse the entire marketing funnel, by evaluating cost-effectiveness and campaign outcomes across different channels. Learn more about the AudienceProject platform below.
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