AudienceProject helps you strengthen your role as a trusted advisor and grow your business by enabling you to assist your clients identify and reach their key consumers – and continuously increase their return on investment.
Agencies need to strengthen their role as trusted advisors.
Current market trends show that advertisers are shifting away from agencies to get greater control and transparency of their digital advertising. Agencies need to become indispensable partners for their clients by delivering efficiency and transparency. In short, agencies need to measure, optimise and document the effect of their clients’ campaigns to build trust and business growth. And that’s where we come in. Keep scrolling.
Through four steps, agencies can cope with the trends in the media industry and strengthen their role as trusted advisors. It’s a proven framework, guaranteed to help you assist your clients in driving even more success from their marketing and brand strategies – and continuously increasing their return on investment.
Marketing & brand strategy
Measure and optimise your clients’ campaign performance
Identify your clients’ key consumers through research
Reach your clients’ desired audiences
Build advertiser-specific audiences for targeting
Before reaching your clients’ desired audiences, you need to help your clients identify who they are. Our survey tool UserReport makes it easy to collect data about your clients’ users and identify which of them are most valuable. With the survey tool, you can ask your clients’ users anything and collect the audience insights relevant to them
When having assisted your clients identifying their key consumers and collected the audience insights relevant to your clients, you need to assist your clients build targetable audiences for activation in their online media buying. Our self-service platform AudienceHub makes it easy to build exactly the audience relevant to your clients based on the data you have collected.
When having built your advertiser-specific audiences, you can activate the audiences in your clients’ media buying. This way, you can help your clients reach the right people with the right message across all platforms and optimise your clients’ future marketing activities. Besides reaching advertiser-specific audiences, you can choose to use our predefined targeting segments.
When your clients’ campaigns are running, you can measure how well they are performing. Our audience measurement tool AudienceReport gives you insights into which media, channels and data partners are most effective at reaching your clients’ target groups, allowing you to continuously optimise your clients’ campaign performance. Additionally, our brand lift study EngagementReport gives you insights into how big of a lift your clients’ campaigns have generated, allowing you to document the actual effect of your clients’ campaigns.