AudienceProject helps you attract more advertisers and get a bigger share of the advertising spend by delivering reach within advertisers’ desired audiences – and continuously increasing their return on investment.
Publishers need to recapture the value of their audiences.
Current market trends show that publishers are getting an increasingly smaller piece of the pie when it comes to advertising spend. Publishers need to attract more advertisers and get a bigger share of the advertising spend by offering a proper alternative to the duopoly. In short, publishers need to deliver reach within advertisers’ desired audiences. And that’s where we come in. Keep scrolling.
Through four steps, publishers can cope with the trends in the media industry and recapture the value of their audiences. It’s a proven framework, guaranteed to help you assist your clients in driving even more success from their marketing and brand strategies – and continuously increasing their return on investment.
Marketing & brand strategy
Measure your clients’ campaigns to document effect
Collect data relevant to your clients’ needs
Activate advertiser-specific audiences to deliver reach
Build advertiser-specific audiences for targeting
Before delivering reach within your clients’ desired audiences, you need to help your clients collect data. Our survey tool UserReport makes it easy to collect data relevant to your clients’ needs. With the survey tool, you can ask your users anything and collect the audience insights relevant to them.
When having collected the data relevant to your clients, you need to build targetable segments for activation across your media properties. Our self-service platform AudienceHub makes it easy to build exactly the audience relevant to your clients based on the data you have collected.
When having built your advertiser-specific audiences, you can activate the audiences across your media properties. This way, you can help your clients reach the right people with the right message on your media and optimise your clients’ future marketing activities.
By measuring your clients’ campaigns, you can document the value you are delivering them. Our audience measurement tool AudienceReport gives you insights into how effective you are at reaching your clients’ target groups. Additionally, our brand lift study EngagementReport gives you insights into how big of a lift your clients’ campaigns have generated, allowing you to document the actual effect of your clients’ campaigns.