How it all began
In 2010, a group of experienced market researchers from the leading Nordic agency Epinion became really frustrated by the state of market research in the digital field at traditional research companies.
A fundamental reconsideration of what it takes to deliver value-adding research in the digital age was required. A new company was established and key software engineering resources were added to the team. The combination of skilled market researchers and big data software engineers made possible a series of game-changing products which brought our company to the forefront of the market.
Shortly after the inception of the company, the first version of our free site intelligence tool UserReport was established. Now, the UserReport product suite is in operation on more than 18.000 sites across 80 different countries in every continent of the world.
In 2012, after successfully launching major research and audience panels in the Nordics, we released our campaign audience measurement system AudienceReport, and our panel based brand lift product site EngagementReport. Today, we are the market leader in campaign audience measurement as well as brand lifts surveys across the Nordics, with more than 20.000 campaigns tracked currently.
In 2014, we launched our Key Value Store, enabling our partners to utilize fully the planning and targeting potential of our huge panels and data pool. Today, we help publishers and advertisers across the Nordics to improve planning and execution of hundreds of campaigns.
In 2015, amidst existing new releases such as cross device targeting and measurement and WebTV-TV integration of measurements, the company was rebranded as AudienceProject, in order to bring focus toward our mission of helping our partners to better identify, execute and validate their campaigns against their preferred audiences.
Our core values are pretty simple, but very important. We’ve written them down so we’ll never forget them, and so that you understand how important you are to us.
Be TrustworthyThrough transparency, openness and impartiality, we live by the philosophy that being friendly and cooperative builds the strongest relationships.
Be DedicatedOur passion and dedication is deeply rooted in a commitment to delivering excellence in everything we do.
Be Cutting EdgeAn innovative mindset is essential in order to maintain our status as a game changer in technology, market research and big data.
Be FearlessAs bold entrepreneurs, we maintain a contender attitude.